第三章单元测试
A consolidated approach to destination marketing is beneficial to tourism businesses because:
What is the first step in devising a brand for a destination?
What is the third step in the AIDA cycle?
Brands in the hospitality industry have been successful because:
Branding is a collection of ________ in the mind of visitors.
A: larger marketing campaigns always yield better results. B: it allows businesses to cut corners. C: pooling resources gives businesses greater buying power than they would have on their own. D: it is better to concentrate marketing efforts on just one type of media.
答案: pooling resources gives businesses greater buying power than they would have on their own.
A: Come up with a catchy slogan. B: Define the destination’s selling points. C: Craft a positioning statement. D: Create a logo.
A: decision B: desire C: destination D: determination
A:branded destinations pay little attention to the changing nature of consumer needs. B:consumers associate value with the brand name. C:consumer needs evolve from branded products and services.
A: feedback
B: perceptions C: images D: motivations
温馨提示支付 ￥3.00 元后可查看付费内容,请先翻页预览!
