西安外国语大学
第一章单元测试
  1. Why is good customer service especially important for a small CVB?


  2. A:Offering superior service for the same price as larger competitors gives it an advantage. B:CVBs with excellent customer service tend to attract better employees. C:Smaller CVBs must work harder to prove their worth to the community.


    D:Smaller CVBs must maintain higher standards than larger bureaus.
    答案:Offering superior service for the same price as larger competitors gives it an advantage.
  3. Which of the following CVB services would probably be of least interest to meeting planners?


  4. A:Providing staff to work conference registration B:Acting as a reservation agent for conference participants C:Identifying community facilities that are bus-friendly D:Referring meeting planners to local services such as florists, caterers, or professional speakers
    答案:Identifying community facilities that are bus-friendly
  5. In what way are motor coach groups different from meeting or convention groups?


  6. A:Motor coach group participants are much younger. B:Motor coach group participants tend to come from farther away. C:Motor coach groups are smaller and go to a destination for sightseeing. D:Motor coach groups are much larger and arrive at the destination by plane.
    答案:Motor coach groups are smaller and go to a destination for sightseeing.
  7. Why is a CVB in the best position to handle arrangements for local government officials to appear at conference welcome events?


  8. A:The CVB should already have a good working relationship with local government entities. B:The CVB is likely to have contributed to the officials’ campaigns at one time or another. C:The CVB knows which officials have the most time for public appearances. D:Local government officials may also be CVB board members.
    答案:The CVB should already have a good working relationship with local government entities.
  9. Lead generation is an expensive venture for a CVB because:


  10. A:the bills generated by long-distance phone calls are high. B:clients charge fees when potential customers are sent to them. C:of the extensive staff time required. D:advertising expenses are high.
    答案:of the extensive staff time required.

温馨提示支付 ¥3.00 元后可查看付费内容,请先翻页预览!
点赞(3) dxwkbang
返回
顶部