第四章单元测试
In which stage of the product life cycle are distribution channels added as demand for a product increases?
What benefit does participating in a community visioning process have for CVBs?
A product can experience rebirth instead of decline if the firm:
The CVB product marketing dilemma is:
Over which of the traditional four Ps of marketing do CVBs usually have some control?
A:Growth B:Decline C:Maturity D:Introduction
答案:Growth
A:The process helps the CVB raise awareness of the value of tourism to the community. B:CVBs recruit new employees from the process. C:The process helps the CVB to set its budget for the next year. D:The process gives CVBs greater direct control over the products it is expected to sell.
A:recreates the product by adding new features or using innovative marketing. B:sells the product for an extremely low price. C:significantly increases the advertising budget for the product. D:allows another company to take over the marketing of the product.
A:Private-sector competition. B:Motivation. C:Accountability without authority. D:Destination development.
A:Promotion B:Place C:Price D:Product
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