第六章单元测试
Which of the following is an element of a communications plan?
News releases are written in which format?
An important question to ask when planning an individual journalist visit to a destination is:
Which of the following people would be the likeliest choice for a spokesperson for a CVB?
A review of strengths and weaknesses and a competitive analysis is which part of an organization’s communications plan?
A:Strategy B:Chairperson C:Television interviews D:Press releases
答案:Strategy
A:Freestyle B:Hourglass C:Chronological D:Inverted pyramid
A:What is the story angle the journalist is pursuing? B:What kind of rental car would the journalist prefer? C:What is the journalist’s favorite restaurant? D:Will the trip be fully escorted, or will the journalist be on his or her own for part of the trip?
A:A customer service representative B:Its director of marketing and sales C:A local celebrity D:One of its telephone operators
A:Situation B:Objectives C:Target audience D:Mission or purpose
温馨提示支付 ￥3.00 元后可查看付费内容,请先翻页预览!
