第一章测试1.Which of the following statements are correct?
A:Ethics depend on social, cultural and individual factors. B:Ethics are subjective and imprecise. C:Ethics are a set of rules. D:Ethics are a set of moral principles that guide attitudes and behaviour.
答案:ABD
3.
Stakeholders of an organisation could include: ______.
A:
owners
B:employees
C:customers
D:shareholders
答案:ABCD
5.Which of the followings are potential benefits of an organisation acting in a socially responsible manner?
A:It can attract future employees. B:It can encourage consumers to support the organisation. C:The generation of goodwill D:Good publicity
答案:ABCD
6.
A product can be ______.
A:
an idea
B:a service
C:a person
D:a good
答案:ABCD
7.
A brand can be ______.
A:
a collection of symbols intended to create an image in a customer's mind
B:the bundle of attributes of a product
C:a name, logo, slogan or design that differentiates a product
D:anything offered to a market
答案:AC
8.In marketing, which of the following statements about promotion are correct?
A:It can be used to remind customers about a product. B:It can be used to inform or persuade customers. C:It is simply another name for advertising. D:It can be used to create awareness.
答案:ABD
9.Which of the following are marketing activities?
A:Personal selling B:Public relations C:Research&Development D:Accounting
答案:AB
10.
The traditional 4Ps framework includes ______.
A:
place
B:partners
C:people
D:product
答案:AD
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