第九章测试1.
Intermediaries in a distribution channel can include _________.
A:
retailers
B:customers
C:wholesalers
D:industrial distributors
答案:ACD
2.Best Western allows people to book a motel room by contacting them, or via retail travel agents or online services such as wotif.com. Which of the following options best describes this distribution model?
A:selectively B:Indirect C:Exclusive D:Direct 3.Which of the following distribution channels are correct?
A:Producer, agent/broker, consumer B:Producer, wholesaler, retailer, consumer C:Producer, consumer D:Producer, retailer, wholesaler, consumer 4.
Which of the following would be relevant considerations for the location of a retail store?
A:
Proximity to complementary retailers.
B:Proximity to competitors.
C:Whether the geographic area contains a significant proportion of their target market demographic.
D:Customer access to public transport and public parking available in a potential area.
5.A benefit that retailers offer in the distribution channel is exchange efficiency. This means that _________.
A:
the number of parties that producers and wholesalers must deal with is increased
B:the number of sellers that consumers must deal with is reduced
C:the number of parties that producers and wholesalers must deal with is reduced
D:the number of sellers that consumers must deal with is increased
6.Discount stores are characterised by _________.
A:
high turnover
B:low margins
C:high levels of customer service
D:self-service
7.Which of the followings are forms of direct marketing?A:Door-to-door selling B:Automatic vending machines C:Catalogue marketing D:Telemarketing 8.Which of the following statements are correct?
A:Agents and brokers can operate on behalf of buyers. B:Agents and brokers can operate on behalf of both buyers and sellers. C:Agents and brokers can operate on behalf of sellers. D:Agents and brokers can act as intermediaries to connect members of the marketing channel. 9.Which of the following statements are correct?
A:Wholesalers deal with businesses in the distribution channel. B:Wholesalers tend to deal with large volumes of products in their transactions. C:Wholesaling does not include transactions with end consumers. D:Wholesalers generally advertise in the mass media.
