解密市场营销（双语）答案2023秋

第二章测试

1.An organisation that outsources functions that can be done more efficiently by specialist external providers is shifting those functions from _________.
A:its internal environment to its macro-environment B:its micro-environment to its macro-environment C:its internal environment to its external environment D:its internal environment to its micro-environment
答案:CD
2.A movie studio lobbying governments to introduce harsher penalties for the mass copying of pirated DVDs is an example of an organisation attempting to influence its _________.
A:internal environment B:marketing environment C:external environment D:target market 3.Which of the followings are part of an organisation's macro-environment?
A:Sociocultural forces B:Technological forces C:Competitive forces D:Political forces 4.Which of the followings are examples of an economic macro-environmental force?
A:A rise in interest rates B:A fall in demand for commodities such as coal and iron ore due to the global financial crisis C:The level of consumer spending decreasing D:The Australian dollar rising in value 5.The rising use of social networking sites could be attributed to _________.
A:legal forces B:economic forces C:sociocultural forces D:technological forces 6.Factors those are beyond the organisation's direct control, though the organisation may be able to have some influence over them, are _________.
A:opportunities B:weaknesses C:strengths D:threats 7.Which of the followings are demographic characteristics?
A:Age B:Marital status C:Ethnicity D:Gender 8.The macro-environment encompasses _________.
A:the factors outside of the industry that influence the survival of the organisation B:country and regional geographic levels C:marketing planning D:local and state geographic levels 9.Key environmental factors that marketers need to consider when analysing the marketing environment include political, economic, sociocultural, _________ forces.
A:legal B:environmental C:cultural D:technological 10.SWOT includes _________.
A:weaknesses and opportunities B:weakness and opposition C:situation and threats D:strengths and threats