吉林财经大学
第一章单元测试
- Which of the following statements are correct?
- Which of the following would be considered a partner in the formal definition of marketing?
Stakeholders of an organisation could include: ______.
- Which of the followings are about marketing ethics issue?
- Which of the followings are potential benefits of an organisation acting in a socially responsible manner?
A product can be ______.
A brand can be ______.
- In marketing, which of the following statements about promotion are correct?
- Which of the following are marketing activities?
The traditional 4Ps framework includes ______.
A:Ethics are a set of rules. B:Ethics depend on social, cultural and individual factors. C:Ethics are subjective and imprecise. D:Ethics are a set of moral principles that guide attitudes and behaviour.
答案:Ethics depend on social, cultural and individual factors.###Ethics are subjective and imprecise.###Ethics are a set of moral principles that guide attitudes and behaviour.
A:Retailers who sell an organisation's products B:An advertising agency who writes the copy for an organisation's television commercial C:Customers D:An organisation's supplier of raw materials
答案:Retailers who sell an organisation's products###An advertising agency who writes the copy for an organisation's television commercial###An organisation's supplier of raw materials
A:
customers
B:shareholders
C:owners
D:employees
答案:
customers
###shareholders
###owners
###employees
A:A salesperson exaggerating the benefits of a product to persuade a customer to purchase it B:Advertising junk food on children's television C:Increasing the price of a product due to increased customer demand and limited availability D:Failing to inform consumers of known potential risks of using a product
答案:A salesperson exaggerating the benefits of a product to persuade a customer to purchase it###Advertising junk food on children's television###Failing to inform consumers of known potential risks of using a product
A:Good publicity B:It can encourage consumers to support the organisation. C:The generation of goodwill D:It can attract future employees.
答案:Good publicity###It can encourage consumers to support the organisation.###The generation of goodwill###It can attract future employees.
A:
an idea
B:a good
C:a service
D:a person
答案:
an idea
###a good
###a service
###a person
A:
anything offered to a market
B:the bundle of attributes of a product
C:a collection of symbols intended to create an image in a customer's mind
D:a name, logo, slogan or design that differentiates a product
答案:
a collection of symbols intended to create an image in a customer's mind
###a name, logo, slogan or design that differentiates a product
A:It is simply another name for advertising. B:It can be used to inform or persuade customers. C:It can be used to remind customers about a product. D:It can be used to create awareness.
答案:It can be used to inform or persuade customers.###It can be used to remind customers about a product.###It can be used to create awareness.
A:Public relations B:Research&Development C:Personal selling D:Accounting
答案:Public relations###Personal selling
A:
partners
B:people
C:product
D:place
答案:
product
###place
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