第二章单元测试
- An organisation that outsources functions that can be done more efficiently by specialist external providers is shifting those functions from _________.
- A movie studio lobbying governments to introduce harsher penalties for the mass copying of pirated DVDs is an example of an organisation attempting to influence its _________.
- Which of the followings are part of an organisation's macro-environment?
- Which of the followings are examples of an economic macro-environmental force?
- The rising use of social networking sites could be attributed to _________.
- Factors those are beyond the organisation's direct control, though the organisation may be able to have some influence over them, are _________.
- Which of the followings are demographic characteristics?
- The macro-environment encompasses _________.
- Key environmental factors that marketers need to consider when analysing the marketing environment include political, economic, sociocultural, _________ forces.
- SWOT includes _________.
A:its internal environment to its micro-environment B:its micro-environment to its macro-environment C:its internal environment to its macro-environment D:its internal environment to its external environment
答案:its internal environment to its micro-environment###its internal environment to its external environment
A:external environment B:marketing environment C:target market D:internal environment
答案:external environment###marketing environment
A:Sociocultural forces B:Political forces C:Competitive forces D:Technological forces
答案:Sociocultural forces###Political forces###Technological forces
A:A rise in interest rates B:A fall in demand for commodities such as coal and iron ore due to the global financial crisis C:The Australian dollar rising in value D:The level of consumer spending decreasing
答案:A rise in interest rates###A fall in demand for commodities such as coal and iron ore due to the global financial crisis###The Australian dollar rising in value###The level of consumer spending decreasing
A:economic forces B:technological forces C:sociocultural forces D:legal forces
答案:technological forces###sociocultural forces
A:opportunities B:threats C:strengths D:weaknesses
答案:opportunities###threats
A:Gender B:Age C:Ethnicity D:Marital status
答案:Gender###Age###Ethnicity###Marital status
A:local and state geographic levels B:country and regional geographic levels C:the factors outside of the industry that influence the survival of the organisation D:marketing planning
答案:local and state geographic levels###country and regional geographic levels###the factors outside of the industry that influence the survival of the organisation
A:technological B:cultural C:legal D:environmental
答案:technological###legal###environmental
A:strengths and threats B:weaknesses and opportunities C:weakness and opposition D:situation and threats
答案:strengths and threats###weaknesses and opportunities
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