第六章单元测试
- Which of the following statements are correct?
- Which of the following statements are correct?
- For which of the following products is a consumer likely to purchase with little or no engagement in the decision-making process?
Convenience products include_________.
Business-to-business products include_________.
- Which of the following statements are correct?
- Which of the following statements are correct?
A brand_________.
- Which of the following statements are incorrect?
- Which of the following statements are correct?
A:A service usually involves transfer of ownership. B:A physical good is a product. C:A physical good is tangible, a service is intangible. D:A service is a product.
答案:A physical good is a product.###A physical good is tangible, a service is intangible.###A service is a product.
A:The core product comprises the fundamental product benefit that satisfies the consumer's need or want. B:A product can be a consumer product or a business-to-business product, but not both. C:For some products, support services and guarantees may be at the augmented product level, and for other products, these same features may be at the expected level. D:For many products, as competition increases over time, features that could once have been classified as augmented become expected or even core features.
A:Unsought B:Convenience C:Shopping D:Specialty
A:
impulse products
B:business-to-business products
C:emergency products
D:staple products
A:
services and supplies
B:equipment
C:parts and materials
D:staple products
A:he new product development phase of the product life cycle can involve substantial costs for an organisation. B:Products may be unprofitable in the introduction phase of the product life cycle. C:The stage that a product is at in the product life cycle depends solely on how long the product has been in the market. D:In the maturity phase of the product life cycle, sales will most likely peak or start to fall.
A:Promotional activities to build awareness of a product are most likely to be necessary in the introduction phase of the product life cycle. B:Business-to-business products include products that organisations use in the production of other products. C:Business-to-business products include products that organisations use in their daily operations. D:Once a product has reached the maturity phase of the product life cycle, it is not possible to move back to the growth stage.
A:
is a name
B:is a design
C:is a collection of symbols
D:is a slogan
A:Brand equity is the added value that a brand gives a product. B:A trade mark legally registers a brand name or brand mark in order that an organisation may exclusively use it in the market. C:Brand equity is determined by the organisation rather than the consumer. D:A customer's brand loyalty, once established, will never change.
A:Manufacturer brands are owned by producers and clearly identified at the point of sale. B:Manufacturer brands are the most common type of brand. C:Private label brands are owned by resellers (such as wholesalers and retailers). D:Private label brands are becoming more common.
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