第十章单元测试
- Which of the following statements are incorrect?
- Which of the following statements are correct?
Which of the following characteristics distinguishes a service from a physical good?
- Which of the following statements are false?
In order to reduce consumer feelings of uncertainty prior to purchasing a service, marketers can use _________.
- Which of the following would be classed as physical evidence in terms of the tangible cues that customers may use to evaluate a service?
- Which of the following statements regarding services are correct?
- Which of the following statements are correct?
- Which of the following could potentially reduce the heterogeneous nature of a service product?
- Which of the following statements are correct?
A:Direct distribution is particularly common for both goods and services. B:Direct distribution isn’t particularly common for neither goods nor services. C:Direct distribution is particularly common for service products. D:Direct distribution is particularly common for physical goods.
答案:Direct distribution is particularly common for both goods and services.###Direct distribution isn’t particularly common for neither goods nor services.###Direct distribution is particularly common for physical goods.
A:Services involve a transfer of title. B:A product offering can consist of both a physical good and a service component. C:Services can include activities, performances and benefits offered for sale. D:Services are intangible.
A:
Inseparability
B:Intangibility
C:Heterogeneity
D:Perishability
A:The intangible nature of services makes their evaluation prior to purchase difficult. B:The intangible nature of services makes their evaluation prior to purchase easy. C:The tangible nature of services makes their evaluation prior to purchase difficult. D:The tangible nature of services makes their evaluation prior to purchase easy.
A:
guarantees
B:positive word-of-mouth promotion
C:tangible cues
D:honeyed but fraud words
A:Delivery vehicles B:Staff uniforms C:Attitude D:Price
A:A service is a tangible product offering that does not involve ownership. B:A service is an intangible product offering that does not involve ownership. C:A service is experienced. D:A service is a tangible product offering that does involve ownership.
A:Services can be delivered online. B:Price may be used by consumers as a guide to service quality. C:A service is usually produced and consumed at the same time. D:The inseparable characteristic of services means that a service provider and a service consumer must be in the same location.
A:The use of technology B:The use of machinery C:Staff training D:Reducing ing the number of transactions
A:Services can be customised. B:Unlike physical goods, there can be no intermediaries in a service distribution channel. C:Services can be standardised. D:Balancing supply and demand helps to overcome issues that may arise due to the service characteristic of perishability.
温馨提示支付 ￥3.00 元后可查看付费内容,请先翻页预览!
