解密市场营销（双语）答案2023秋

第七章测试

2.Which of the following statements are correct?
A:An exchange of value always involves a monetary transaction. B:Not-for-profit organisations may charge a price for their products. C:Price is a measure of value for sellers. D:Price is a measure of value for buyers.
答案:BCD
4.Which of the following statements are likely to be incorrect?
A:Low prices are consistent with a high quality positioning approach. B:High-price, high-margin specialty brands are usually sold through intensive, convenience distribution. C:Low-priced, high-volume products are usually sold through selective retail distribution. D:Prices are less likely to be in the advertisement. 5.

Which of the following assumptions would support McDonald's decision to charge higher prices at their restaurants that are located in lower income suburbs?

A:

That demand for their product in low income areas is price elastic.

B:

McDonald's doesn't believe in demand-based pricing.

C:

That demand for their product in low income areas is price inelastic.

D:

McDonald's believes in demand-based pricing.

6.Which of the following would likely be flexible cost for an organisation?
A:Sales commissions B:Packaging C:Raw materials D:Office rent 7.Which of the following statements are correct?
A:Where marginal cost is less than marginal revenue, an organisation can increase profits by selling more units. B:Where marginal cost is less than marginal revenue, each additional unit sold incurs a loss for the organisation. C:Where marginal cost is more than marginal revenue, an organisation can increase profits by selling more units. D:Where marginal cost is more than marginal revenue, each additional unit sold incurs a loss for the organisation. 8.Which of the following would be classified as 'non-price' competition?
A:Customer service B:Brand image C:Convenience D:Product quality 9.Which of the following statements are correct?
A:Price competition is undesirable for a seller unless it has a cost advantage over competitors. B:An organisation choosing to compete on aspects other than price has greater power to decide on the profit margin per unit sold for its products. C:An organisation with high fixed costs and low variable costs could least afford to engage in price competition. D:An organisation with low fixed costs and high variable costs could least afford to engage in price competition. 10.About the cost-plus pricing, which of the following statement are correct?
A:It is often the case for large, complex projects such as roads and commercial building construction. B:It is often used when it is easy to determine the costs of the product. C:The seller adds their required profit margin as a dollar amount or percentage to the costs once the project is complete. D:The advantage for the buyer is that they can be assured of the final price they will pay.