第九章单元测试
- Which of the following decision making styles is Japanese?
- Which of the following decision making styles is Saudis?
- Which of the following statements is matched with channel?
- Which of the following decision making styles is French?
- Which of the following are main schools of culture?
- Now cultural environment for business is regarded as a key factor for marketing development.
- Marketing may be seen primarily as a process of exchange, where communication, broadly defined, is central.
- Marketing communications are not language based.
- A brand is an entity of name, term, sign, symbol, trademarks, logo, sound, color(s), or package and product design.
- Creative people can freely use colors to forge international market communications.
A:Decision making in highly centralized but consultative B:Consensus building is the norm in decision making C:Decisions tend to be made authoritatively D:Decisions tend to be made by individuals
答案:Consensus building is the norm in decision making
A:Decision making is highly centralized in both government and business B:Decisions tend to be made by individuals C:Decisions tend to be made authoritatively D:Decision making in highly centralized but consultative
A:It is an advertiser who creates and issues an advertisement. B:It refers to the media mix, ranging from TV, radio, Internet, billboards to newspapers, flyers or direct mails. C:It can be an advertising text about brand, products, or service, and the advertising text can appear in form of visual artifacts as well as verbal language. D:It refer to the target audience, or a consumer group, to whom the advertisement is directed.
A:Decision making in highly centralized but consultative B:Decisions tend to be made authoritatively C:Decision making is highly centralized in both government and business D:Decisions tend to be made by individuals
A:cultural universals B:Global Localization C:cultural variations D:cultural diversity
A:错 B:对
A:对 B:错
A:错 B:对
A:错 B:对
A:错 B:对
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