第一章 Chapter One Culture, Communication and Intercultural Business Communication:第一章为绪论,以跨文化交际学的基本理论为框架,阐述了文化和沟通的定义,特点,文化与沟通的关系及其在商务活动中的表现,总体介绍了跨文化商务沟通的内涵和跨文化商务沟通的障碍,以及如何跨越跨文化商务沟通中的障碍,培养跨文化商务沟通意识和能力。1.1Culture:第一节总体介绍了文化的定义,特点以及对文化内涵的理解。
1.2Communication in Business:第二节主要介绍了文化在商务沟通中的重要性,商务沟通的内涵以及沟通过程在商务活动中的表现。
1.3Intercultural Business Communication:第三节主要介绍了跨文化商务沟通的内涵,列举了跨文化商务沟通的障碍,分析了产生商务沟通障碍的原因,提出了解决跨文化商务沟通障碍的策略,为培养跨文化商务沟通意识和能力奠定基础。
[单选题]The belief that your own cultural background, including ways of analyzing problems, values, beliefs, language, and verbal and nonverbal communication, is superior.
sender
ethnocentrism
communication
culture
答案:ethnocentrism
[单选题]The total accumulation of beliefs, customs, values, behaviors, institutions and communication patterns that are shared, learned and passed down through the generations in an identifiable group of people.
feedback
business communication
intercultural communication
culture
答案:culture
[单选题]A process by which information is exchanged between individuals through a common system of symbols, signs, or behavior, or the exchange of thoughts, messages, or information, as by speech, signals, writing, or behavior.
horizontal communication
communication
ethnocentrism
noise
答案:noise
[单选题]The communication is within business and administration, aiming at a common objective and profits for both the individuals and organizations.
intercultural communication
lateral communication
ethnocentrism
business communication
答案:business communication
[单选题]The communication at the same level in an organization.
ethnocentrism
business communication
lateral communication
horizontal communication
答案:horizontal communication
[判断题]When culture is contrasted with nature, it can be defined as “ life way of a population” in its broad sense, meaning what characterizes the particular way of life of a population.


答案:错
[判断题]Culture is all men’s medium; there is no aspect of human life that is not touched and altered by culture.


答案:对
[判断题]The culture shown in an onion consists of two levels; a level of norms and values, or an invisible level of resultant behavior or artifacts of some form.


答案:错
[判断题]Culture cannot be known without a study of communication, and communication can only be understood with an understanding of the culture it supports.


答案:√
[判断题]In the global village, neighbors communicate free of troubles and difficulties.


答案:错
[判断题]With the integration of language into the fabric of culture, confusion and dysfunction would reign and the culture would fail.


答案:错

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