第十章单元测试
  1. The purchase of use a particular brand will enhance the image others have of him or her belongs to

  2. A:Information influence B:Utilitarian influence C:Brand influence D:Value-expressive influence
    答案:Value-expressive influence
  3. Group cohesiveness means the degree to which members of a group are attracted to each other and how much each values his or her membership in this group

  4. A:错 B:对
  5. Opinion leader must be a celebrate

  6. A:对 B:错
  7. Three basic themes of dissatified consumption include

  8. A:Non-convenient B:Identity C:Agency D:Injustice
  9. Free is a basic characteristic of communication platforms

  10. A:错 B:对
  11. Most consumers just observe what's on the site and didn't add a lot of value

  12. A:对 B:错

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