Consumer Behavior章节测试课后答案2024秋

第四章单元测试

1. Wear masks belongs to which hierarchy of needs?

A:Physiological needs B:Social needs C:Security needs D:Esteem needs
答案:Security needs

2. We satisfy physiological needs when we use web to research topics.

A:对 B:错
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3. The motivation that consumer is willing or able to express is called recessive motivation.

A:错 B:对
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4. A person must choose between two desirable alternatives belongs to

A:Avoidance avoidance conflict B:Approach avoidance conflict C:multiple conflict D:Approach approach conflict
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5. Consumer involvement includes

A:Message-response involvement B:Product involvement C:Message involvement D:Purchase situation involvement
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