上海商学院
第一章单元测试
  1. Consumer behavior is an ongoing process

  2. A:错 B:对
    答案:对
  3. which occurs when a company makes an effort to interact with customers in a regular basis, giving them reasons to maintain a bond with the company overtime.

  4. A:data marketing B:Relationship marketing C:consumer marketing D:online marketing
    答案:Relationship marketing
  5. Which one is not belong to dark side of consumer behavior?

  6. A:difficult to make a decision B:additive consumption C:Consumed consumer D:Compulsive consumption
    答案:difficult to make a decision
  7. Consumers can be segmented along many dimensions. One such dimension is (   )  ,which is the statistics that measure the observable aspects of a population.


  8. A:country B:demographic C:region D:popular culture
    答案:demographic
  9. Addictive consumption refers to repetitive and often excessive shopping performed as an antidote to tension, anxiety, depression, or boredom.


  10. A:对 B:错
    答案:错

温馨提示支付 ¥3.00 元后可查看付费内容,请先翻页预览!
点赞(1) dxwkbang
返回
顶部