上海商学院
第一章单元测试
- Consumer behavior is an ongoing process
- which occurs when a company makes an effort to interact with customers in a regular basis, giving them reasons to maintain a bond with the company overtime.
- Which one is not belong to dark side of consumer behavior?
Consumers can be segmented along many dimensions. One such dimension is ( ) ,which is the statistics that measure the observable aspects of a population.
Addictive consumption refers to repetitive and often excessive shopping performed as an antidote to tension, anxiety, depression, or boredom.
A:错 B:对
答案:对
A:data marketing B:Relationship marketing C:consumer marketing D:online marketing
答案:Relationship marketing
A:difficult to make a decision B:additive consumption C:Consumed consumer D:Compulsive consumption
答案:difficult to make a decision
A:country B:demographic C:region D:popular culture
答案:demographic
A:对 B:错
答案:错
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