第六章单元测试
- Attitudes we form to protect ourselves either from external threats or internal feeling perform
- Think-Feel-Do belongs to
- Compliance helps us to gain rewards or avoid punishment
- Which part reflect the relative priority of an attribute to the consumer
- Which element is not belong to communicaiton model
- Attractiveness source is more effective for receivers who tend to be sensitive about social acceptance and other's opinions.
- Which kind of message can be used in the communication model?
A:knowledge function B:ego-defensive function C:utilitarian function D:value-expressive function
答案:ego-defensive function
A:Experiential hierarchy B:Standard learning hierarchy C:Low-involvement hierarchy D:High-involvement hierarchy
A:错 B:对
A:Important weights B:Attributes C:Beliefs D:Alternatives
A:Medium B:Message C:Marketers D:Source
A:错 B:对
A:Humorous appeals B:Fear appeals C:Sexual appeals D:Emotional appeals
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