Consumer Behavior章节测试课后答案2024秋

第二章单元测试

1. The ability of a sensory system to detect changes or differences between two stimuli belong to

A:Subliminal perception B:Differential threshold C:Absolute threshold
答案:Differential threshold

2. Perceptual defense means consumers are more likely to be aware of stimuli that relate to their current needs

A:错 B:对
答案:错

3. Marketing message always has three basic components:

A:an sign B:an object C:an image D:an interpretant
答案:an sign###an object###an interpretant


4. Most marketers wants to create messages below consumers’ thresholds so people will notice them.


A:对 B:错
答案:错


5. Perception is a three-stage process that translates raw stimuli into meaning.


A:对 B:错
答案:对

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