第十章单元测试
- Wholesalers actually purchase goods from a producer in bulk and store them in warehouses.
- A marketing channel overcomes the time, place, and possession gaps that separate goods and services from those who need or want them.
- Add-on services such as credit, delivery, installation, and repairs provided by the marketing channel are referred to as service backup.
- When economic conditions are depressed, producers want to move goods to market using longer channels.
- Channel power is the ability to alter channel members' behavior so that they take actions they would not have taken otherwise.
- ________ are sets of interdependent organizations participating in the process of making a product or service available for use or consumption.
- Total Beverages, a maker of fruit juices and health drinks, recently launched a new brand of packaged drinking water called AquaPure. In order to induce distributors to carry the product, Total offers all its intermediaries a free refrigerator to store bottles of AquaPure. This is an example of a ________.
- Selective distribution severely limits the number of intermediaries and is appropriate when the producer wants to maintain control over the service level and outputs offered by the resellers.
- A manufacturer obtains referent power when it has special knowledge that intermediaries value.
- Early buyers might be willing to pay for high-value-added channels, but later buyers will switch to lower-cost channels.
- Which of the following belong to retailing?
A:错 B:对
答案:对
A:错 B:对
A:对 B:错
A:错 B:对
A:对 B:错
A:Marketing channels B:Sales territories C:Marketing terrains D:Communication channels
A:push strategy B:consumer promotion C:pull strategy D:reverse flow
A:错 B:对
A:错 B:对
A:错 B:对
A:Supermarket B:Specialty store C:Discount store D:Convenience store
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