第八章单元测试
- A product is anything that can be offered to a market to satisfy a want or need.
- The customer-value hierarchy consists of the basic product, core benefit, expected product, augmented product, and the consumption system.
- Carlos always buys bread and milk when he goes grocery shopping. In this case, bread and milk are examples of impulse goods.
- The four product-mix dimensions (length, width, depth, consistency) permit the company to expand its business.
- The package, which has enclosed the actual commodity, is called secondary package.
- A ________ is anything that can be offered to a market to satisfy a want or need, including physical goods, services, experiences, events, persons, places, properties, organizations, information, and ideas.
- Marketers must see themselves as benefit providers. For example, when a shopper purchases new shoes, he or she expects the shoes to cover his or her feet and allow him or her to walk unobstructed. This is an example of what level in the consumer-value hierarchy?
- An intensive distribution strategy serves well for products such as snack foods and soft drinks.
- A Maserati sports car is considered a convenience good because interested buyers will travel far to buy one.
- It was sunny when Jenny went to class, but by the time class was over it was raining heavily, so Jenny stopped by the student store to buy an umbrella before she walked back to her dorm. In this case, the umbrella is an example of a(n) ________ good.
- Which of the following belong to Nondurable goods?
A:错 B:对
答案:对
A:错 B:对
A:对 B:错
A:错 B:对
A:错 B:对
A:process B:benefit C:product D:function
A:basic product B:pure tangible good C:augmented product D:potential product
A:错 B:对
A:对 B:错
A:impulse B:homogeneous shopping C:emergency D:specialty
A:clothing B:shampoo C:beer D:refrigerators
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