第六章单元测试
- A ________ consists of a group of customers who share a similar set of needs and wants.
- When Nike attempts to get close to its customers at the local level by sponsoring local school teams and providing shoes, equipment, and clothing to many of them, Nike is using which of the following marketing formats?
- Pampers divides its market demographically on the basis of ________ into prenatal, new baby, baby, toddler, and preschooler.
- Jose and Erika have just divorced. Which of the following demographic segmentation subsegment formats might be used by marketers to reach Jose or Erika?
- Everyone who buys a given product wants the same benefits from it.
- An undifferentiated marketing approach to full market coverage designs a marketing program for a product with a superior image that can be sold to the broadest number of buyers.
- In ________ marketing, the firm operates in several market segments and designs different products for each segment.
- Men and women have different attitudes and behave differently, based partly on and partly on .
- If a company in line of sweepers finds that more than half of men thought they are primary grocery shoppers in their families, it will tend to hire handsome male superstars to promote their products to attract female customers.
- In behavioral segmentation, marketers divide buyers into groups on the basis of .
- If Mr. Smith asks his friend who has a treadmill and try to decide to buy a similar one. Mr. Smith’s friend plays a role of in the buying decision.
- are all usual methods to identify market segments.
A:market share B:market basket C:market segment D:vertical marketing system
答案:market segment
A:differentiated marketing B:grassroots marketing C:affinity marketing D:affiliate marketing
A:gender B:age C:income D:life stage
A:age segment B:life stage C:social class D:personality type
A:错 B:对
A:错 B:对
A:undifferentiated B:differentiated C:niche D:individual
A:genetic makeup, growing environment B:education, socialization C:genetic makeup, socialization D:education, personal experience
A:错 B:对
A:or response to a product B:attitude toward a product C:use of a product D:their knowledge of a product
A:influencer B:user C:initiator D:decider
A:psychological segmentation) B:behavioral segmentation C:geographic segmentation D:demographic segmentation
温馨提示支付 ￥3.00 元后可查看付费内容,请先翻页预览!
