第三章单元测试
- The heart of the internal records system is the ________ because customers favor firms that can promise timely delivery.
- The ________ begins with sales representatives and dealers sending orders to the firms and is followed by the sales department preparing invoices, and finally generating shipping and billing documents which are then sent to various departments.
- Companies can practice targeted marketing by using ________, which are records of Web site usage stored on personal browsers.
- A ________ is a set of procedures and sources managers use to obtain everyday information about developments in the marketing environment.
- A company can take several steps to improve the quality of its marketing intelligence. If the company purchases competitive products for study, attends open houses and trade shows, and reads competitors' published reports and stockholder information, the company is using ________ to improve the quality of its marketing intelligence.
- A ________ is "unpredictable, short-lived, and without social, economic, and political significance."
- A ________ is a "large social, economic, political, and technological change that is slow to form, and once in place, influences us for some time — between seven and ten years, or longer."
- A growing population does not mean growing markets unless ________.
- Which of the following is likely to occur during economic downturns?
- Today, corporations need to make sure that they are good corporate citizens and that their consumer messages are honest in order to positively align themselves with consumers' views of ________.
- Firms that can develop substitute materials for finite nonrenewable resources have an excellent opportunity.
- Households comprised of single, separated, widowed, and divorced individuals generally demand larger apartments and expensive appliances, furniture, and furnishings.
- There is a global trend toward an aging population.
- The main demographic factor marketers monitor is population, including
A:information needs probe B:data warehouse C:data mining system D:sales information system E:order-to-payment cycle
答案:order-to-payment cycle
A:order-to-payment cycle B:payroll system C:market research process D:expense cycle E:human resources system
A:plug-ins B:trolls C:black swans D:honey-pots E:cookies
A:sales information system B:product management system C:viral marketing campaign D:data warehousing system E:marketing intelligence system
A:sales-force surrogates B:external networks C:customer feedback systems D:intermediaries E:advisory panels
A:style B:fad C:fashion D:megatrend E:trend
A:trend B:megatrend C:fad D:style E:fashion
A:the government has a budget surplus B:the people are under a democratic system of government C:people have sufficient purchasing power D:there is adequate governmental intervention in the market E:there is common ownership of all resources
A:Long-term credit is available at concessional rates of interest. B:The level of investment in the economy rises. C:People tend to spend more on luxury goods. D:Consumption of necessary goods decline. E:The purchasing power of the population declines.
A:themselves B:the universe C:others D:society E:organizations
A:错 B:对
A:错 B:对
A:对 B:错
A:household patterns. B:the size and growth rate of population C:educational levels D:age distribution and ethnic mix
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