第一章 SWOT分析：SWOT是一种战略分析方法，通过对被分析对象的优势（Strengths）、劣势（Weaknesses）、机会（Opportunities）和威胁（Threats）等加以综合评估与分析得出结论，通过内部资源、外部环境有机结合来清晰地确定被分析对象的资源优势和缺陷，了解对象所面临的机会和挑战，从而帮助对象把资源和行动聚集在自己的强项和有最多机会的地方，并让对象的战略变得明朗，以达到所要实现的目标。本单元详细讲授SWOT分析法，一共包括6节微课。第1节是对SWOT分析法的整体介绍；第2节介绍优势；第3节介绍劣势；第4节介绍机会；第5节是介绍威胁；第6节是对整个单元内容的总结和SWOT分析法在实际案例中的应用。该单元运用SWOT分析法对各知名企业进行细致地分析，能够让学习者掌握该方法的定义、特点和运用等相关知识。1.1SWOT介绍:SWOT分析法的定义、应用范围和示例。[单选题]Which of the following could be a weakness for a business?选项:[Competitors with better financial support, A developing market, Special marketing expertise, Poor quality of goods and services]
1.2S优势介绍:Strengths的定义和示例。
1.3W劣势介绍:Weaknesses的定义和示例。
1.4O机会介绍:Opportunities的定义和示例。
1.5T威胁介绍:Threats的定义和示例。
1.6SWOT模型应用:SWOT分析法在实例中的运用。
[单选题]Which of the following could be a strength for a business?选项:[Weather, A price that is too high, A new international market, The location of a business]
[单选题]Which of the following should be asked when you try to identify the strengths of your company?选项:[What do you do better than your competitors?, Which advantages does your company lack?, Which trends can negatively affect your business?, Does political climate help you develop your business?]
[单选题] A new vocational training project can be considered as a/an ______ for an employee.选项:[weakness, strength, opportunity, threat]
[单选题]Which of the following could be a threat for a business?选项:[Changes in technology, Location of the business, A market vacated by an incapable competitor, Lack of marketing expertise]
[单选题]Which of the following is true about weaknesses?选项:[It’s external and helpful., It’s external and harmful., It’s internal and helpful., It’s internal and harmful.]
[单选题] Which of the following could be an opportunity for a business?选项:[Having quality processes and procedures, A new competitor in its home market, Damaged reputation, Moving into new thriving market segments]
[单选题]______ could be a threat for Simon, who has worked in the company for 30 years after graduating from high school.选项:[His limited educational experience, His poor communication skills, A new position that matches his skills, A Possible downsizing at his company]
[单选题]Who usually conducts a SWOT Analysis for a business? 选项:[Managers, Lawyers, Banks, Employees]
[单选题]Which of the following SWOT elements are internal factors for a business?选项:[Strengths and Opportunities, Opportunities and Threats, Strengths and Weaknesses, Weaknesses and Threats]
