商务英语案例分析 第七章_智慧树知到答案2021年

第七章 BCG矩阵：本单元讲授商业分析中常用的波士顿矩阵（BCG Matrix），一共包括6节微课。第1节是对波士顿矩阵（BCG Matrix）的整体介绍；第2节介绍波士顿矩阵（BCG Matrix）中的明星类产品；第3节是介绍波士顿矩阵（BCG Matrix）中的金牛类产品；第4节是介绍波士顿矩阵（BCG Matrix）中的瘦狗类产品；第5节是介绍波士顿矩阵（BCG Matrix）中的问题类产品；第6节是介绍该矩阵在实际工作中的应用及对整个单元内容的总结。该单元引入了不同企业的实例对各类产品进行具体的介绍。最后以Volvo公司的系列产品为例对波士顿矩阵（BCG Matrix）在商业分析中的应用进行了细致地分析，能够让学习者掌握该矩阵的类型、特点等相关知识。7.1BCG矩阵介绍:BCG矩阵介绍
7.2明星业务:明星业务的定义和举例
7.3现金牛业务:现金牛业务的定义和举例
7.4瘦狗业务:瘦狗业务的定义和举例
7.5问号业务:问号业务定义和举例
7.6BCG模型的应用:BCG模型的应用

[单选题]4. The large profits earned from cash cows are used for ____________ on management to strengthen the future prospects.选项:[a prime focus, startup, combination, financial support]
[单选题]5. Product lines are named dogs essentially in light of the fact that they by and large have various focused shortcomings, and their level of benefit is generally minor when contrasted with _________.选项:[a new business, a potential business, a cash cow business, a market]
[单选题]3. Cash cow product lines earn a lot in terms of sales, and the revenue earned mostly is spent on other operational features of the company or invested in other product category, because of ___________.选项:[a high market share, a low growth rate, competitiveness, competitive]
[单选题]9. BCG Matrix is one of the most popular corporate __________ tools and is critical to the growth and success of the company.选项:[financial, assessment, portfolio analysis, competitive]
[单选题]2. In the example of KFC, what makes KFC China a STAR in those four profit centers?选项:[high market share and high sales growth rate, an aggressive strategy, all of above, special food menu]
[单选题]6. Due to the fact that products in dogs do not offer significant financial gain to the company, instead they consume cash investment, they are recognized as ____________.选项:[cash traps, poor performance, mature stage, market shares]
[单选题]7. The products in the quadrant of _________ are also known as problem child, which needs to be managed and operated properly for the benefits of the company, because they have the potential to grow more with the low market share but high market growth rate.选项:[cash cows, stars, dogs, question marks]
[单选题]1.Two dimensions in the BCG Matrix reveal likely _________of the business portfolio in terms of cash needed to support that unit and cash generated by it.选项:[investment, interests, profitability, presentation]
[单选题]8. Products in Question Marks have the potential to grow and if investment is made properly, it could easily turn them into _________.选项:[startup, cash cow quadrant, star quadrant, dog quadrant]
[单选题]10. In the example of Coca-Cola, two question marks, Minute maid and Diet coke, have the possibility of turning into stars, if the company would take risk in _________ them considerably.选项:[selling, investing, managing, dealing with]