第一章测试1.According to the definition of consumer behavior, how a consumer disposes of an idea and accepts another is part of consumer behavior. （ ）
A:对 B:错
答案:A
2.A(n) ________ is a person who identifies a need or desire, makes a purchase, and then disposes of a product. （ ）
A:consumer B:marketer C:influencer D:content generator
答案:A
3.Age, gender, and social class are all used ________. （ ）
A:to divide market B:in social media C:as part of the marketing mix D:as part of promotion
答案:A
4.Which marketing philosophy emphasizes interacting with customers on a regular basis and giving them reasons to maintain a bond with a company's brands over time? （ ）
A:Social marketing B:Relationship marketing C:Global marketing D:Differentiated marketing
答案:B
5.People often buy products for what they mean, not what they do. （ ）
A:对 B:错
答案:A
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