消费者行为学在中国章节测试课后答案2024春

第五章测试

1.A degree of arousal is called a drive.（ ）
A:对 B:错
答案:A
2.________ suggests that expectations of achieving desirable outcomes—positive incentives—rather than being pushed from within motivate our behavior. （ ）
A:The theory of cognitive dissonance B:Expectancy theory C:Homeostasis D:Gestalt theory 3.Mary Chen is torn between going home for the holidays to visit her parents in China or going on a skiing trip with friends from college. Mary would love to be able to do both. Which of the following motivational conflicts will Mary most likely experience as she makes her decision?（ ）
A:An approach-avoidance conflict B:An orientation conflict C:An avoidance-avoidance conflict D:An approach-approach conflict 4.When a woman buys expensive jewelry, which of the following needs is most likely being expressed? （ ）
A:Biogenic B:Rational C:Utilitarian D:Hedonic 5.Product involvement refers to a consumer's level of interest in a product.（ ）
A:对 B:错