第一章测试1.
The uncontrollable factors affecting international marketing are limited to political forces, economic climate, and competitive structure.
A:错 B:对
答案:A
2.
The business activities of international marketers are not affected by competition in their domestic market.
A:对 B:错
答案:B
3.
With respect to the environment in which a business operates, factors such as competition, political and legal forces, economic climate, would all be classified as:
A:
| Level of technology |
Level of technology |
controllable elements
D:predicatable elements
答案:C
4.
_____ is an unconscious reference to one’s own cultural values, experiences, and knowledge as a basis for decisions.
A:Nativism B:Self-reference criterion C:Segreation D:Holism
答案:B
5.
Which of the following is closely related to the self-reference criterion?
A:Differentiation B:Marketing mypoia C:Multiculturalism D:Ethnocentrism
答案:D
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