Marketing答案2023秋

第五章测试

1.“Many companies today are localizing their products, advertising, promotion, and sales effort to fit the needs of individual regions, cities, and neighborhoods” This is an example of _________. （ ）
A:geographic segmentation B:behavioral segmentation C:demographic segmentation D:psychographic segmentation
答案:A
2.With a(n) ________ marketing strategy, a firm goes after a large share of one or a few smaller niches. （ ）
A:concentrated B:individual C:undifferentiated D:differentiated 3.A segment is less attractive if it ________. （ ）
A:is substantial B:already contains many strong and aggressive competitors C:is difficult for new entrants to enter D:contains weak suppliers 4.Through ________ differentiation, brands can be differentiated on features, performance, or style and design. （ ）
A:people B:service C:channel D:product 5.________ positioning involves providing the most upscale product or service and charging a higher price to cover the higher costs. （ ）
A:More for less B:More for more C:More for the same D:Same for less