Marketing答案2023秋

第十二章测试

2.Which of the following major decisions should a company make immediately after it decides to operate internationally? （ ）
A:deciding which markets to enter B:deciding on the global communication program C:deciding on the global marketing program D:deciding on the global marketing organization
答案:A
3.Pollo Campero, a chicken restaurant chain based in Central America, is using the following method for expanding operations in the United States: （ ）
A:exporting B:franchising C:acquisition D:joint ventures 4.To successfully market the Corvette to the European market, General Motors had to make the automobile shorter and narrower. GM chose to use a ________ strategy with the Corvette. （ ）
A:standardization B:straight extension C:product adaptation D:backward invention 5.U.S. sugar import quotas have existed for more than 50 years and preserve about half of the U.S. sugar market for domestic producers. Why does the United States continue to have these quotas（ ）?
A:to improve the promotion of sugar B:to support a mass market for sugar C:to increase the cost of sugar D:to reduce competition for its domestic sugar industry E:to control the supply and demand for sugar