Marketing答案2023秋

第十章测试

1.What is Digital Marketing? （ ）
A:Promotion of products only through direct mail. B:Promotion of products or brands via one or more forms of electronic media. C:Advertising products only through newspapers and magazines. D:Advertising products only via television.
答案:B
2.What is a significant advantage of digital marketing? （ ）
A:It is not cost-effective. B:It allows businesses to reach a global marketplace. C:It can only reach a limited audience. D:It does not allow for real-time customer feedback. 4.What is a key trend in digital marketing for the future? （ ）
A:Less emphasis on personalized experiences. B:Decreased use of social media platforms. C:Increased use of print media over digital media. D:Greater use of AI and big data for personalized marketing. 5.How is digital marketing influenced by AI (Artificial Intelligence)? （ ）
A:AI will reduce the need for digital marketing. B:AI has no impact on digital marketing. C:AI makes digital marketing less effective. D:AI helps in improving personalization and customer service in digital marketing.