Marketing答案2023秋

第十一章测试

2.A company implementing a differentiation strategy would likely: （ ）
A:Strive to make its product unique and attractive to customers. B:Sell its products at the lowest possible price. C:Aim to have the broadest range of products. D:Concentrate on a small, niche market.
答案:A
3.A cost leadership strategy is characterized by: （ ）
A:Providing the lowest cost for a type of product or service. B:Offering high-quality products. C:Focusing on a niche market segment. D:Delivering unique products. 5.Striking a balance between customer orientation and competitive orientation means: （ ）
A:Ignoring customers and focusing solely on competitors. B:Neither focusing on competitors nor customers. C:Balancing the focus on understanding and meeting customer needs with an awareness of and response to competitor activities. D:Ignoring competitors and focusing solely on customers.