Marketing答案2023秋

第九章测试

1.The major promotion tool that includes catalogs, telephone marketing, kiosks, the Internet, and more is called ________. （ ）
A:sales promotion B:public relations C:direct marketing D:advertising
答案:C
2.Integrated marketing communications produces better communications ________ and greater ________ impact. （ ）
A:consistency; sales B:sales; consistency C:quality; customer D:marketing; sales 3.A message showing a product’s quality, economy, value, or performance is called a ________ appeal. （ ）
A:emotional B:structural C:moral D:rational 4.The _______ budget setting method is often preferred because it is the most logical method. It deals more with specific promotion goals and accomplishments. （ ）
A:competitive-parity B:affordable C:percentage-of-sales D:objective-and-task 5.________ becomes more important as competition increases. The company’s objective is to build selective demand. （ ）
A:Informative advertising B:Reminder advertising C:Persuasive advertising D:POP promotion advertising 6.What do many companies use to set sales force size? （ ）
A:sales quotas established B:workload approach C:profit margin D:product availability 7.An approach called ________ is when a company uses a group of people from sales, marketing, engineering, finance, technical support, and even upper management to service large, complex accounts. （ ）
A:department selling B:simultaneous selling C:multiple selling D:team selling 8.Of the main consumer promotion tools, which is the most effective for introducing a new product? （ ）
A:coupons B:cash refunds C:sampling D:advertising