Marketing答案2023秋

第七章测试

3.Which of the following is true about the demand curve?
A:It is always graphically depicted by a straight line. B:It is used to illustrate the effect of price on the quantity supplied. C:It shows the quantity of product customers will buy in a market during a period of time even if other factors change. D:It shows the relationship between product demand and product price. E:It usually slopes upward and to the right.
答案:D
4.Companies that set a low price for a new product in order to attract a large number of buyers and a large market share are using the ________ strategy. （ ）
A:exclusive pricing B:cost-plus pricing C:inclusive pricing D:market-skimming pricing E:market-penetration pricing 5.A(n) ________ is a straight reduction in price on purchases during a stated period of time or of larger quantities.（ ）
A:allowance B:free sample C:tax credit D:discount