第一章单元测试
Who usually conducts a SWOT Analysis for a business?
- Which of the following SWOT elements are internal factors for a business?
- Which of the following could be a strength for a business?
- Which of the following should be asked when you try to identify the strengths of your company?
Which of the following could be a weakness for a business?
Which of the following is true about weaknesses?
Which of the following could be an opportunity for a business?
A new vocational training project can be considered as a/an ______ for an employee.
Which of the following could be a threat for a business?
______ could be a threat for Simon, who has worked in the company for 30 years after graduating from high school.
A:Managers B:Lawyers C:Employees D:Banks
答案:Managers
A:Opportunities and Threats B:Strengths and Weaknesses C:Weaknesses and Threats D:Strengths and Opportunities
答案:Strengths and Weaknesses
A:Weather B:A new international market C:The location of a business D:A price that is too high
答案:The location of a business
A:Which advantages does your company lack? B:Which trends can negatively affect your business? C:Does political climate help you develop your business? D:What do you do better than your competitors?
答案:What do you do better than your competitors?
A:Poor quality of goods and services B:Special marketing expertise C:Competitors with better financial support D:A developing market
答案:Poor quality of goods and services
A:It’s external and helpful. B:It’s external and harmful. C:
It’s internal and harmful.
D:It’s internal and helpful.答案:
It’s internal and harmful.
A:A new competitor in its home market B:Damaged reputation C:Moving into new thriving market segments D:Having quality processes and procedures
答案:Moving into new thriving market segments
A:weakness B:strength C:opportunity D:threat
答案:opportunity
A:A market vacated by an incapable competitor B:Lack of marketing expertise C:Location of the business D:Changes in technology
答案:Changes in technology
A:His poor communication skills B:A new position that matches his skills C:A Possible downsizing at his company D:His limited educational experience
答案:A Possible downsizing at his company
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