第六章单元测试
- 1. According to the AIDA model, ______.
- 2. To maintain customer interest, marketing messages need to ______.
- 3. Applying the AIDA model in the planning of marketing activities is about _______.
- 4. _______ is the first step in the AIDA buyer’s journey.
- 5. Which of the following is NOT what marketers at the attention stage should focus on?
- 6. Helping consumers develop interest is about _______.
- 7. Marketing activities at the desire stage aim to _______.
- 8. Which of the following is NOT a way to stimulate customer desire for a product?
- 9. Which is of the following is false about testimonials?
- 10. A call to action is an instruction to the audience to _______.
A:the number of prospective customers increases step by step B:some customers would jump over some steps to make a purchase C:marketing messages need to motivate customers to buy D:marketing efforts should be tailored for different stages in the customer journey
答案:marketing efforts should be tailored for different stages in the customer journey
A:deliver the most important benefits of a product B:introduce the detailed features of a product C:give customers hands-on experience about a product D:provide entertaining content about a product
A:selecting a stage to focus these activities on B:deciding on the time to put out these activities C:creating a marketing sequence D:mapping out the thoughts of consumers
A:Action B:Availability C:Autonomy D:Attention
A:Letting customers know that they need a product B:Motivating customers to buy C:Informing customers that the company exists D:Raising customer awareness of the product
A:encouraging consumers to own the product B:letting consumers know about the product C:giving consumers reasons to want to research further into the company’s offer D:Inviting consumers to use their own resources to look into the offer
A:persuade customers to actually buy the product B:drive customers to develop a willingness and tendency to buy the product C:let customers feel that they like the product D:ask customers to notice particular features of the product
A:Telling customers that the product could solve their problems. B:Answering possible objections from customers. C:Giving customers reassurance about the effectiveness of the product. D:Persuading customers that the product would affect them positively.
A:Testimonials are insider opinions. B:Testimonials can give customers reassurance. C:Testimonials are statements that recommend a product as worthy and desirable. D:Testimonials can be written or spoken.
A:demonstrate the features of a product B:encourage them to buy a product C:prompt an immediate response D:get an offer
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