第九章单元测试
- 1. A competitive strategy may be defined as a long-term plan of action that a company devises towards achieving a _______ over its competitors after examining the strengths and weaknesses of the latter and comparing them to its own.
- 2. Which of the following statement is true about competitive strategy?
- 3. ______ is the strategy used by businesses to create a low cost of operation within their niche. The use of this strategy is primarily to gain an advantage over competitors by reducing operation costs below that of others in the same industry.
- 4. What factors should be considered if a company plans to adopt cost leadership strategy?
- 5. A differentiation strategy focuses on providing a product or a service with _______ attributes, in comparison with the competition, to reach a broad market. In other words, it means to set the product or service apart from similar ones.
- 6. How can a company achieve differentiation?
- 7. Cost fous means a company that reduces production costs relative to its competitors and thus can charge lower prices for its products than other companies in the target _________.
- 8. When using the _____, there is a potential danger of a broad-market cost leader.
- 9. __________ strategy describes a situation wherein a company chooses to strategically differentiate itself from the competition within a narrow or niche market.
- 10. What is the advantage for a company to use differentiation focus strategy?
A:higher market share B:stronger customer loyalty C:competitive advantage D:niche market
答案:competitive advantage
A:Each competitive strategy positions a company differently in its market. B:Each competitive strategy entails differences in product line, production emphasis, marketing emphasis, and means to sustain the strategy. C:All of the above. D:Each competitive strategy establishes a theme for how a company can outperform rivals.
A:Differentiation focus B:Differentiation C:Cost leadership D:Cost focus
A:The level of how technology is implemented. B:All of the above. C:The rate at which potential output levels are being met or used. D:The capacity of one party to dominate the other due to its influence, power, size, or status, or through a combination of different persuasion tactics.
A:distinctive B:excellent C:similar D:successful
A:Enhanced customer support. B:Competitive pricing. C:Functional design. D:All of the above.
A:industry B:segment C:area D:market
A:differentiation strategy B:cost focus strategy C:cost leadership D:differentiation focus strategy
A:Cost focus strategy B:Differentiation strategy C:Cost leadership D:Differentiation focus strategy
A:Either (A) and (B) B:Both (A) and (B) C:The company becomes more experienced and specialized at providing goods and services to a limited sector of consumers, and it can charge more for that expertise due to reduced competition. D:There is less competition and, therefore, greater pricing flexibility in the niche market.
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