第八章单元测试
- 1. Which of the following is true concerning the purpose of the five forces model?
- 2. If a brand has a large number of suppliers and sufficient storage of raw materials, ________ should not be set as the priority in determining its marketing strategy.
- 3. An industry with high barriers to enter, having many buyers and suppliers but few substitute products and competitors, will be seen as not so competitive and thus, very attractive due to its _________.
- 4. A highly competitive market has the following features EXCEPT_______.
- 5. Supplier power is ________ if the buyer is not price sensitive and uneducated regarding the product. If the supplier’s product is highly differentiated, then supplier bargaining power is ________.
- 6. When buyers are able to join together to put pressure on a supplier, this is which of Porter's Five Forces?
- 7. When suppliers are limited or inputs are scarce, which of Porter's Five Forces are at play?
- 8. According to Michael Porter, what are the two main factors which can lead to a significant competitive advantage?
- 9. A low threat of new entrance can both make an industry ________ competitive and ________ profitable for existing competitors.
- 10. If a company wants to use the five forces model to analyze the threat of new entry, which of the following factors should be considered?
A:To survey the potential consumers. B:To study the suppliers’ strategy. C:To analyze the competitiveness in an industry. D:To describe strengths and weaknesses of a product.
答案:To analyze the competitiveness in an industry.
A:threat of new entry B:threat of substitutes C:buyer power D:supplier power
A:low profitability B:high profitability C:low potential D:strong competition
A:low barriers to enter B:many suppliers C:many substitute products D:large number of competitors
A:strong; weak B:weak; strong C:weak; weak D:strong; strong
A:Competitive rivalry. B:Threat of new entrants. C:Bargaining power of customers. D:Threat of substitute products.
A:Competitive rivalry. B:Supplier power. C:Buyer power. D:Threat of new entrants.
A:Low costs and differentiated products. B:High costs and differentiated products. C:Bad product performance and low switching costs. D:Good product quality and high substitute availability.
A:more; less B:more; more C:less; more D:less; less
A:Buyers are price sensitive and well-educated. B:New entrants can easily access suppliers and distributors. C:The industry is very large but matured. D:Most suppliers are pretty small.
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