第五章单元测试
- 1. The 4Ps model is a flexible concept, so when planning marketing activities, marketers can _______.
- 2. To differentiate a product in the market, a company needs to _______.
- 3. To build up sales and market share, a company may use _______.
- 4. Promotional activities that aim to differentiate product would focus on _______.
- 5. A unique selling proposition is a feature of a product that ______.
- 6. During the process of developing a marketing mix, marketers need to test the overall offer after drafting it by _______.
- 7. In the pricing process, in order to understand environmental factors, a company needs to _______.
- 8. Which of the following is NOT included in a promotional mix?
- 9. A company provides its product to customers with and without intermediaries. This kind of distribution channel is called _______.
- 10. Which of the following is correct about distributors?
A:pay attention to customer needs B:consider how the four elements work together C:monitor the four elements from time to time D:focus more or less on one element
答案:focus more or less on one element
A:work on its actual and augmented benefits B:emphasize its brand C:improve its quality D:promote its unique selling proposition
A:psychological pricing strategy B:values-based pricing strategy C:skimming pricing strategy D:penetration pricing strategy
A:building brand awareness B:strengthening the brand C:informing consumers of the existence of the product D:introducing unique features and benefits
A:makes it different from other similar products B:attracts consumers in the market C:satisfies customer needs D:is highlighted in advertisements
A:answering questions concerning the 4Ps B:changing some elements constantly C:raising questions concerning the 4Ps D:asking customer focused questions
A:calculate fixed and variable costs of its products B:predict the possible actions its competitors will take and their effects C:adopt a fixed methodology D:estimate the demand from consumers
A:Sponsorship B:Communication C:Advertising D:Personal selling
A:intensive distribution B:dual distribution C:direct distribution D:indirect distribution
A:They carry products from a single brand or company. B:They purchase goods from different producers in bulk and store them in warehouses. C:They represent the producer to the user and make money from commissions. D:They stock goods bought from other intermediaries and then sell them to the ultimate end user.
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