电子商务英语第二章测试_智慧树知到答案2021年

第二章 E-commerce Business Models and Concepts 电子商务的商业模式和概念：This chapter dicussed E-commerce business model's 8 key elements , major B2C bsuiness models and B2B business mdoels.本章探讨了电子商务模式及八大要素，主要的B2C商务模式和B2B商务模式。2.1E-commerce Business Model and Its Eight Key Elements 电子商务的商业模式及其八大要素:E-commerce Business Model and Its Eight Key Elements电子商务的商业模式及其八大要素
2.2Major Business-to-Consumer (B2C) Business Models B2C电子商务的主要商业模式:Major Business-to-Consumer (B2C) Business Models B2C电子商务的主要商业模式
2.3Major Business-to-business (B2B) Business Models B2B电子商务的主要商业模式:Major Business-to-business (B2B) Business Models B2B电子商务的主要商业模式

[判断题]An e-commerce business model aims to use and leverage the unique qualities of the Internet, the Web, and the mobile platform.
对
错
答案：对
[单选题]Which of the following is an example of the affiliate revenue model?
eBay
JD
Amazon
QQ music
答案：Amazon
[单选题]Assume you are analyzing the market opportunity of a distance learning company, Learnmore.com, that creates education courses delivered over the Internet for the Fortune 1000 corporate market. Assume that the overall size of the distance learning market is $25 billion. The overall market can be broken down into three major market segments: Corporate, College, and Elementary/High School, each of which accounts for a third of the market. Within the Corporate market, there are two market niches: Fortune 1000, which accounts for 60% of the market, and all others, which together account for 40% of the market. What is Learnmore.com's realistic market opportunity, approximately?
$165 billion
$5 billion
$6.6 billion
$25 billion
答案：$5 billion
[单选题]All of the following can be considered a direct or indirect competitor of Amazon except:
eBay
Apple's iTunes Store
Walmart
Priceline
答案：Priceline
[单选题]All of the following may lead to a competitive advantage except:
better employees
superior products
fewer products
less expensive suppliers
答案：fewer products
[判断题]The single most important element of a business model is the management team responsible for making the model work.
错
对
答案：对
[判断题]Cooperation with key opinion leaders(KOL) has become the most popular marketing strategy for social media platforms and advertisers in China.
对
错
答案：对
[单选题]Which of the following is an example of a company using the content provider model?
eBay
Dell
Priceline
Netflix
答案：Netflix
[单选题]Which of the following is not a variation of the e-tailer business model?
bricks-and-clicks
manufacturer-direct
market creator
virtual merchant
答案：market creator
[多选题]Which of the following belong to major types of e-tailers?
bricks-and- clicks
manufacturer-direct
virtual merchant
Community providers
答案：virtual merchant
bricks-and- clicks
manufacturer-direct
[多选题]Service providers trade _________ for revenue.
Expertise
Products
Capabilities
Knowledge
答案：Knowledge
Expertise
Capabilities
[判断题]On-demand service companies are characterized by the free sharing of resources between the company and consumers.
对
错
答案：错
[单选题]A ______ is a digital network designed to coordinate the flow of communications among firms engaged in business together.
industry consortia
e-distributor
private industrial network
exchange
答案：private industrial network
[多选题]Which of the following companies are examples of industry consortia?
Grainger
Schaeffler
Bosch
Ariba
答案：Bosch
Schaeffler
[多选题]Which of the following are true for Walmart’s network?
monitor the sales of their goods
It is one of the largest private industrial networks in the world
monitor the actual inventory level of their goods
one of the largest private industrial networks in the world
答案：monitor the sales of their goods
monitor the actual inventory level of their goods
It is one of the largest private industrial networks in the world
one of the largest private industrial networks in the world