第八章 酒店收益管理：Brief history of revenue management (RM)、Definitions of RM、Prerequisites to RM、Various RM tools；酒店收益管理的基本思想、基于顾客的酒店卖点定位以及基于顾客需求变化的动态定价方法。8.1酒店收益管理的发展:Brief history of revenue management (RM)、Definitions of RM、Prerequisites to RM、Various RM tools.[单选题]Which criteria for businesses that can effectively use RM below is wrong?
8.2酒店收益管理方法:酒店收益管理的基本思想、基于顾客的酒店卖点定位、基于顾客需求变化的动态定价方法。
Their variable costs are much more than fixed costs.
There can be substantial fluctuations in the demand.
They have a relatively fixed total capacity.
Their demand can be segmented into classes.
答案：Their variable costs are much more than fixed costs
[单选题]When a hotel overbooks a sell-out date, it is taking the risk that ( )
more guests will under-stay than the number of rooms by which the hotel has overbooked
all of the above
more guests will no-show than the number of rooms by which the hotel has overbooked
more guests will cancel than the number of rooms by which the hotel has overbooked[判断题]Revenue Management attempts to maximize revenue from selling all available rooms.
对
错[判断题]To create accurate and useful demand forecasts, revenue managers look to three sources of data: historical, current and future data.
错
对[判断题]酒店收益管理的核心是根据市场需求来定价，核心问题是要解决酒店产品与需求的有效匹配。
对
错
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