第八章单元测试
  1. Which criteria for businesses that can effectively use RM below is wrong?

  2. A:Their variable costs are much more than fixed costs. B:They have a relatively fixed total capacity. C:Their demand can be segmented into classes. D:There can be substantial fluctuations in the demand.
    答案:Their variable costs are much more than fixed costs.
  3. When a hotel overbooks a sell-out date, it is taking the risk that (  )


  4. A:all of the other options B:more guests will cancel than the number of rooms by which the hotel has overbooked C:more guests will no-show than the number of rooms by which the hotel has overbooked D:more guests will under-stay than the number of rooms by which the hotel has overbooked
  5. Revenue Management attempts to maximize revenue from selling all available rooms.


  6. A:对 B:错
  7. To create accurate and useful demand forecasts, revenue managers look to three sources of data: historical, current and future data.

  8. A:错 B:对
  9. 酒店收益管理的核心是根据市场需求来定价,核心问题是要解决酒店产品与需求的有效匹配。

  10. A:对 B:错

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