第一章测试1.
Who usually conducts a SWOT Analysis for a business?
A:Managers B:Lawyers C:Banks D:Employees
答案:A
2.Which of the following SWOT elements are internal factors for a business?
A:Weaknesses and Threats B:Strengths and Weaknesses C:Strengths and Opportunities D:Opportunities and Threats
答案:B
3.Which of the following could be a strength for a business?
A:The location of a business B:Weather C:A new international market D:A price that is too high
答案:A
4.Which of the following should be asked when you try to identify the strengths of your company?
A:Which trends can negatively affect your business? B:What do you do better than your competitors? C:Does political climate help you develop your business? D:Which advantages does your company lack?
答案:B
5.
Which of the following could be a weakness for a business?
A:Competitors with better financial support B:Special marketing expertise C:Poor quality of goods and services D:A developing market
答案:C
6.
Which of the following is true about weaknesses?
A:It’s external and helpful. B:
It’s internal and harmful.
C:It’s external and harmful. D:It’s internal and helpful.答案:B
7.
Which of the following could be an opportunity for a business?
A:Damaged reputation B:A new competitor in its home market C:Having quality processes and procedures D:Moving into new thriving market segments
答案:D
8.
A new vocational training project can be considered as a/an ______ for an employee.
A:threat B:strength C:weakness D:opportunity
答案:D
9.
Which of the following could be a threat for a business?
A:A market vacated by an incapable competitor B:Lack of marketing expertise C:Changes in technology D:Location of the business
答案:C
10.
______ could be a threat for Simon, who has worked in the company for 30 years after graduating from high school.
A:A new position that matches his skills B:His limited educational experience C:A Possible downsizing at his company D:His poor communication skills
答案:C
温馨提示支付 ￥4.99 元后可查看付费内容,请先翻页预览!
