商务英语案例分析答案2023

第五章测试

1.1. The 4Ps model is a flexible concept, so when planning marketing activities, marketers can _______.
A:focus more or less on one element B:consider how the four elements work together C:pay attention to customer needs D:monitor the four elements from time to time
答案:A
2.2. To differentiate a product in the market, a company needs to _______.
A:improve its quality B:work on its actual and augmented benefits C:emphasize its brand D:promote its unique selling proposition 3.3. To build up sales and market share, a company may use _______.
A:values-based pricing strategy B:penetration pricing strategy C:skimming pricing strategy D:psychological pricing strategy 4.4. Promotional activities that aim to differentiate product would focus on _______.
A:introducing unique features and benefits B:building brand awareness C:strengthening the brand D:informing consumers of the existence of the product 5.5. A unique selling proposition is a feature of a product that ______.
A:attracts consumers in the market B:satisfies customer needs C:makes it different from other similar products D:is highlighted in advertisements 6.6. During the process of developing a marketing mix, marketers need to test the overall offer after drafting it by _______.
A:answering questions concerning the 4Ps B:raising questions concerning the 4Ps C:changing some elements constantly D:asking customer focused questions 7.7. In the pricing process, in order to understand environmental factors, a company needs to _______.
A:estimate the demand from consumers B:calculate fixed and variable costs of its products C:adopt a fixed methodology D:predict the possible actions its competitors will take and their effects 8.8. Which of the following is NOT included in a promotional mix?
A:Advertising B:Personal selling C:Communication D:Sponsorship 9.9. A company provides its product to customers with and without intermediaries. This kind of distribution channel is called _______.
A:indirect distribution B:dual distribution C:intensive distribution D:direct distribution 10.10. Which of the following is correct about distributors?
A:They purchase goods from different producers in bulk and store them in warehouses. B:They stock goods bought from other intermediaries and then sell them to the ultimate end user. C:They represent the producer to the user and make money from commissions. D:They carry products from a single brand or company.