商务英语案例分析答案2023

第七章测试

1.1.Two dimensions in the BCG Matrix reveal likely _________of the business portfolio in terms of cash needed to support that unit and cash generated by it.
A:interests B:presentation C:investment D:profitability
答案:D
2.2. In the example of KFC, what makes KFC China a STAR in those four profit centers?
A:an aggressive strategy B:special food menu C:all of above D:high market share and high sales growth rate 3.3. Cash cow product lines earn a lot in terms of sales, and the revenue earned mostly is spent on other operational features of the company or invested in other product category, because of ___________.
A:competitive B:a high market share C:competitiveness D:a low growth rate 4.4. The large profits earned from cash cows are used for ____________ on management to strengthen the future prospects.
A:combination B:a prime focus C:startup D:financial support 5.5. Product lines are named dogs essentially in light of the fact that they by and large have various focused shortcomings, and their level of benefit is generally minor when contrasted with _________.
A:a new business B:a market C:a cash cow business D:a potential business 6.6. Due to the fact that products in dogs do not offer significant financial gain to the company, instead they consume cash investment, they are recognized as ____________.
A:poor performance B:market shares C:mature stage D:cash traps 7.7. The products in the quadrant of _________ are also known as problem child, which needs to be managed and operated properly for the benefits of the company, because they have the potential to grow more with the low market share but high market growth rate.
A:dogs B:cash cows C:question marks D:stars 8.8. Products in Question Marks have the potential to grow and if investment is made properly, it could easily turn them into _________.
A:startup B:cash cow quadrant C:dog quadrant D:star quadrant 9.9. BCG Matrix is one of the most popular corporate __________ tools and is critical to the growth and success of the company.
A:financial B:assessment C:portfolio analysis D:competitive 10.10. In the example of Coca-Cola, two question marks, Minute maid and Diet coke, have the possibility of turning into stars, if the company would take risk in _________ them considerably.
A:investing B:selling C:managing D:dealing with