商务英语案例分析答案2023

第八章测试

1.1. Which of the following is true concerning the purpose of the five forces model?
A:To describe strengths and weaknesses of a product. B:To survey the potential consumers. C:To study the suppliers’ strategy. D:To analyze the competitiveness in an industry.
答案:D
2.2. If a brand has a large number of suppliers and sufficient storage of raw materials, ________ should not be set as the priority in determining its marketing strategy.
A:supplier power B:threat of new entry C:threat of substitutes D:buyer power 3.3. An industry with high barriers to enter, having many buyers and suppliers but few substitute products and competitors, will be seen as not so competitive and thus, very attractive due to its _________.
A:low profitability B:low potential C:strong competition D:high profitability 4.4. A highly competitive market has the following features EXCEPT_______.
A:low barriers to enter B:many suppliers C:large number of competitors D:many substitute products 5.5. Supplier power is ________ if the buyer is not price sensitive and uneducated regarding the product. If the supplier’s product is highly differentiated, then supplier bargaining power is ________.
A:strong; weak B:weak; weak C:strong; strong D:weak; strong 6.6. When buyers are able to join together to put pressure on a supplier, this is which of Porter's Five Forces?
A:Threat of substitute products. B:Competitive rivalry. C:Threat of new entrants. D:Bargaining power of customers. 7.7. When suppliers are limited or inputs are scarce, which of Porter's Five Forces are at play?
A:Supplier power. B:Competitive rivalry. C:Buyer power. D:Threat of new entrants. 8.8. According to Michael Porter, what are the two main factors which can lead to a significant competitive advantage?
A:Low costs and differentiated products. B:Good product quality and high substitute availability. C:High costs and differentiated products. D:Bad product performance and low switching costs. 9.9. A low threat of new entrance can both make an industry ________ competitive and ________ profitable for existing competitors.
A:less; less B:more; more C:less; more D:more; less 10.10. If a company wants to use the five forces model to analyze the threat of new entry, which of the following factors should be considered?
A:The industry is very large but matured. B:New entrants can easily access suppliers and distributors. C:Buyers are price sensitive and well-educated. D:Most suppliers are pretty small.