商务英语案例分析答案2023

第九章测试

1.1. A competitive strategy may be defined as a long-term plan of action that a company devises towards achieving a _______ over its competitors after examining the strengths and weaknesses of the latter and comparing them to its own.
A:higher market share B:niche market C:competitive advantage D:stronger customer loyalty
答案:C
2.2. Which of the following statement is true about competitive strategy?
A:Each competitive strategy establishes a theme for how a company can outperform rivals. B:Each competitive strategy entails differences in product line, production emphasis, marketing emphasis, and means to sustain the strategy. C:Each competitive strategy positions a company differently in its market. D:All of the above. 3.3. ______ is the strategy used by businesses to create a low cost of operation within their niche. The use of this strategy is primarily to gain an advantage over competitors by reducing operation costs below that of others in the same industry.
A:Differentiation focus B:Cost leadership C:Differentiation D:Cost focus 4.4. What factors should be considered if a company plans to adopt cost leadership strategy?
A:The rate at which potential output levels are being met or used. B:The capacity of one party to dominate the other due to its influence, power, size, or status, or through a combination of different persuasion tactics. C:The level of how technology is implemented. D:All of the above. 5.5. A differentiation strategy focuses on providing a product or a service with _______ attributes, in comparison with the competition, to reach a broad market. In other words, it means to set the product or service apart from similar ones.
A:successful B:similar C:excellent D:distinctive 6.6. How can a company achieve differentiation?
A:Functional design. B:Enhanced customer support. C:All of the above. D:Competitive pricing. 7.7. Cost fous means a company that reduces production costs relative to its competitors and thus can charge lower prices for its products than other companies in the target _________.
A:market B:industry C:area D:segment 8.8. When using the _____, there is a potential danger of a broad-market cost leader.
A:cost leadership B:cost focus strategy C:differentiation focus strategy D:differentiation strategy 9.9. __________ strategy describes a situation wherein a company chooses to strategically differentiate itself from the competition within a narrow or niche market.
A:Differentiation strategy B:Cost leadership C:Differentiation focus strategy D:Cost focus strategy 10.10. What is the advantage for a company to use differentiation focus strategy?
A:Both (A) and (B) B:The company becomes more experienced and specialized at providing goods and services to a limited sector of consumers, and it can charge more for that expertise due to reduced competition. C:There is less competition and, therefore, greater pricing flexibility in the niche market. D:Either (A) and (B)