第九章测试1.Decisions driven by our emotional responses to a product are called ________.（ ）
A:affective B:compensatory C:cognitive D:habitual
答案:A
2.The first stage in the consumer decision-making process is ________.（ ）
A:product choice B:information search C:problem recognition D:evaluation of alternatives 3.Needs are created when the actual state of a customer declines. （ ）
A:错 B:对 4.________ describes consumption at the low end.（ ）
A:Inertia B:Routine buying C:Utilitarian D:Complex buying 5.According to the ________ rule, a product with a low standing on one attribute cannot make up for this position by being better on another attribute. （ ）
A:lexicographic B:non-compensatory C:conjunctive D:elimination-by-aspects
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