消费者行为学在中国章节测试课后答案2024春

第十一章测试

1.________ argue(s) that each of us has several "selves that relate to groups." （ ）
A:Cultural pressures B:Membership groups C:Social loafing D:Social identity theory
答案:D
2.A group composed of people that the consumer actually knows is called a(n) ________ reference group.（ ）
A:networked B:membership C:tribal D:aspirational 3.___ is a group of consumers who share a set of social relationships based on usage of or interest in a product/brand. （ ）
A:An opinion leader B:A brand community C:A reference group D:A consumer lifestyle 4.Word-of-mouth (WOM) is product information that individuals transmit to other individuals. （ ）
A:对 B:错 5.A set of socially relevant nodes connected by one or more relations is called a social ________.（ ）
A:message B:group C:graph D:network