消费者行为学在中国章节测试课后答案2024春

第十二章测试

1.Discretionary income is the money available to a household over and above that required for a comfortable standard of living.（ ）
A:错 B:对
答案:B
2.A consumer's belief about what the future holds is an indicator of consumer confidence.（ ）
A:对 B:错 3.________ refers to the passage of individuals from one social class to another. （ ）
A:Social class B:Social prestige C:Social mobility D:Social affinity 4.The best predictor of major expenditures that do not have status or symbolic value is ________.（ ）
A:income B:occupation C:social class and income D:social class 5.When a Rolls-Royce, a Cartier diamond, and an Andy Warhol painting are bought and displayed as markers of social class, they are ________.（ ）
A:social inhibitors B:psychological blocks C:social parameters D:status symbols